Improve your product search
with Site Search 360 extension
for modified eCommerce

Do you want to showcase your latest products and set your sales target for the coming quarter? According to Arlington Research, 61% of consumers cite poor website navigation and search deficiencies as recurring problems, and 52% of them would be willing to pay more to find what they are looking for with just a few clicks. That's why a powerful product search is critical to your business and your modified eShop.

Site Search 360 Product Search for modified is a lightning-fast, smart and easily customizable search which gives your eCommerce a boost by enhancing the default search experience with:

• Semantically enriched search;
• Adjustable blurring of the product search;
• Auto-completion and result mappings through a Result Manager;
• Smarter filtering;
• Ranking strategies;

Let's take a quick look at these stunning features.

Complete and accurate resolution of complex queries

Ontology-based product search

Conventional search solutions cannot resolve complex search queries because they rely heavily on keywords and cannot interpret individual parts of a query. They often do not understand what the customer really means and what products they want. As a consequence, they return either unwanted or no results.

A generic keyword-based search cannot successfully resolve a complex query.

The semantic Site Search 360 Product Search uses a comprehensive ontology which includes thousands of categories and attributes to fully resolve the incoming search query.

Analysis of full text search vs. Site Search 360's semantic product search: Full text search does not process 75% of the query.

The user is thus shown a set of results whose products have all the required properties and are also specific to them.

Search preview: Site Search 360's ontology maps logical relations and fully resolves the search query, even when attributes are not included in the product description.

With the help of our product classification, customers are only shown products in the appropriate category as well as with the desired features.

Custom dictionary

To help you minimize queries showing no results and increase your product search success, Site Search 360 Product Search for modified lets you enrich your existing product data within its Dictionary interface by easily adding:

• Synonyms, that is words or expressions that have the same or similar meaning in search results,
• Alternate spellings which are specific to your products.

Users may enter different terms to get to the same product. Our semantic search focuses on searcher's intent to recognize that "wild print" equals to "leopard print" or "big cat pattern". It means that best-matching results are shown even though "wild print" is not included in the title or product description.

We've made it easy for you to preview your changes directly from the Control Panel, so you see what information gets included by modifying your synonyms, as shown in the video. We've also enhanced concept synonyms.

Product Search Fuzziness

Depending on your store set-up, you may want to only show a limited number of products for a specific query, or on the contrary, display as many results as possible. This is where product search fuzziness comes into play, i.e. how precise or broad you want your search results to be and to what extent they should match, for example, your item numbers or product categories.

The stricter the search, the more accurate the results. The more broadly the search is set, the more loosely related products will be displayed.

Easy adjustment of the search results' fuzziness.

As an example: If you set the blur to "Strict", Site Search 360 for modified eCommerce will display results from the matching category and ignore other title matches in the results.

If you search for "USB drive", only products classified as USB drive will be displayed. You will not see products whose titles contain the search terms but belong to a different category, such as "USB drive adapter".

Now let's take a look at the Result Manager, one of our most powerful features that gives you full control over your search results.

Full control over your results with the Result Manager

Flexible Result mappings

With Site Search 360 Product Search for modified eCommerce, you can create result mappings to define exactly which product should appear in which position. Furthermore, you can apply filters and sorting options to compile the perfect results for your most important search queries.

You can also set up redirects to specific URLs. For instance, if the user searches for "winter sale", you can redirect them automatically to a URL showing products on sale, as shown here.

Result mapping redirects the user to a specific URL for the search query "winter sale".

The Result Manager is also suitable for designing specific landing pages and creating your own results pages, where you can integrate banners, videos, PDFs and other important content directly into your search results' page. Check the video to see how to easily add a custom banner above your search results' page.

We do not just give you the option to improve your search results, we also let you automatically suggest popular queries as soon as your user interacts with the search bar.

Predictive search

To make your search even more powerful and present the most relevant results to your customers, Site Search 360 Product Search includes autocomplete, which displays matching search suggestions as you type.

Autocomplete displays relevant product suggestions on a live customer eShop.

Better filters for product search

Conventional search often returns unwanted results which are detrimental to the search experience. To bypass this issue and improve the user's experience, Site Search 360 for modified eCommerce lets you easily configure smart filters based on your product data feed.

For instance, if your feed contains structured data (product attributes) such as "Color: blue" and "Material: acrylic", they can be converted into filter options after your product data is uploaded from the modified eCommerce backend.

Filter options for product results.

By default, no filters are generated and displayed to your visitors. In the Site Search 360 control panel, you can, however, select any attributes to use as front-end filters for your search results page. This way, users can narrow down large lists of results based on product attributes to the exact products they are really interested in.

Dynamic ranking strategy

Site Search 360 Product Search for modified eCommerce gives you access to our dynamic Ranking Strategy feature, which allows you to determine in what order your products should be displayed in your search results.

With Site Search 360's flexible ranking strategies, you, as a store owner can adjust the ranking of products to suit your business strategy. Rank products from certain brands higher or display the newest products first. You may also want to display discounted products or products with the highest margin first - there are many possibilities.

If you have not activated your own ranking strategy, our default ranking strategy will apply.

Example of ranking strategies and weighing

Ranking strategies can be easily turned on and off for custom promotions.

This is just a brief overview of all the functionalities offered by our intelligent semantic search. Take a look at Rockabilly Rules case study which showcases a successful implementations of our extension for modified eCommerce.

Don't wait any longer and start now with Site Search 360 Product Search, certified in partnership with modified eCommerce Shopsoftware.

Check out our support documentation to get started.

If you're not a Site Search 360 eCommerce customer yet, it's easy to open a free test account.

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