Google Custom Search vs. Site Search 360

Highly manageable search solution with deeper customization options and intuitive UI.
Compare Site Search 360 to see which enterprise search approach best fits your needs.

Pencils and notes on the blackboard

Why choose Site Search 360 over Google Custom Search

While Google is the authority on all things search related, on-site search was never the company’s core offering. Among other differences, Site Search 360 is a purpose-built search as a service. It is significantly easier to deploy, customize, and manage. It’s also cheaper than Google’s ad-free options

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  • Require data engineering to build dashboards
  • Deeper analysis of search behavior requires integration and research on Google Analytics
  • No insight into 0 result queries or into results performance
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  • Intuitive dashboard and proactive alerts
  • Surface insights about your users’ behavior trends and preferences
  • Identify opportunities to optimize search, discovery, and website content
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  • Recrawl and index every 4 days to 4 weeks
  • Crawl, index, and search only websites
  • No option to identify indexing errors within the tool
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  • Control the frequency of re-crawls and re-indexing
  • Crawl, index and search any source (website, PDFs, docs, videos, product feed, JS)
  • Track and identify indexing errors
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  • No dedicated support
  • Documentation and community forum are the only way to debug issues
  • No guidance on best practices or opportunities to improve performance
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  • Guided onboarding process, 3 minutes to set up
  • Dedicated support team available on-demand
  • Proactive guidance on best practices and issues
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  • Promoting and tweaking result rankings is highly limited without custom development
  • Design customization is limited without coding
  • Each change requires code updates to website
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  • Intuitive rule engine allows non-technical users to control result rankings and weight values
  • Low to no-code design wizard for customizing UI appearance and UX
  • Crawl and index any data source (PDF, doc, etc.)
  • Updates are immediately applied to your search
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  • Great for websites that do not require branding or deep control of their onsite search experience
  • Plans with no 3rd party ads from $5 / 1,000 queries
  • Advanced customization only via a JSON API
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  • No Ads. Low average cost per query
  • Easily customize design and search logic
  • Crawl and index any data source (PDF, doc, etc.)
  • Use AI to optimize results and filters

Full feature comparison

ss360Alt
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No third-party adsRed Cross iconBlue Check icon
Typo toleranceBlue Check iconBlue Check icon
AutocompleteBlue Check iconBlue Check icon
Create and customize filtersBlue Check iconBlue Check icon
Custom dictionaryBlue Check iconBlue Check icon
No-code design toolsBlue Check iconBlue Check icon
No-code result managerRed Cross iconBlue Check icon
Index any sourceWeb pages onlyBlue Check icon
Goal-based automated optimizationRed Cross iconBlue Check icon
Product data enrichmentRed Cross iconBlue Check icon
Instant indexingRed Cross iconBlue Check icon
Rich search analytics and insightsRed Cross iconBlue Check icon
Customize no resultsRed Cross iconBlue Check icon
MerchandizingRed Cross iconBlue Check icon
Dedicated support teamRed Cross iconBlue Check icon
Preview results in search barRed Cross iconBlue Check icon

Recent awards and recognition

trust pilot top ratings for site search 360 quality choice award site search 360 happiest users award site search 360 trusted vendor award site search 360 source forge awards site search 360 g2 top award for site search 360

Full feature comparison

googleAlt
ss360Alt
No third-party ads
Red Cross iconBlue Check icon
Typo tolerance
Blue Check iconBlue Check icon
Autocomplete
Blue Check iconBlue Check icon
Create and customize filters
Blue Check iconBlue Check icon
Custom dictionary
Blue Check iconBlue Check icon
No-code design tools
Blue Check iconBlue Check icon
No-code result manager
Red Cross iconBlue Check icon
Index any source
Web pages onlyBlue Check icon
Goal-based automated optimization
Red Cross iconBlue Check icon
Product data enrichment
Red Cross iconBlue Check icon
Instant indexing
Red Cross iconBlue Check icon
Rich search analytics and insights
Red Cross iconBlue Check icon
Customize no results
Red Cross iconBlue Check icon
Merchandizing
Red Cross iconBlue Check icon
Dedicated support team
Red Cross iconBlue Check icon
Preview results in search bar
Red Cross iconBlue Check icon

Recent awards and recognition

trust pilot top ratings for site search 360 quality choice award site search 360 happiest users award site search 360 trusted vendor award site search 360 source forge awards site search 360 g2 top award for site search 360

Try Site Search 360 for free

Ensure your visitors always find what they’re looking for. Upgrade your website today with an AI-powered semantic search engine, built for humans.